Auctions, Events and Coffee

A lot of schools do multiple fundraisers each year and they need every penny. It is a good idea to mix it up and vary the fundraising efforts. If your school does an auction, perhaps adding a sales-oriented fundraiser can help. If your school already does a sales fundraiser then try throwing an event.

We believe that the key to successful fundraising is to look at it through the way that in enriches the community at large. Selling cookie-dough and then selling wrapping paper and then selling candy doesn't do much to enrich the lives of the customer (the person who you are going to for money). It is a constant barrage of products.

The great thing about an auction or an event is not that you can raise money - it is the camaraderie and sense of shared mission that you bring to the group from whom you are trying to raise money.

You can remind people of the shared mission by creating custom labels on our Coffee. Not only does it satisfy a daily need for your customers, but by creating a custom label you can instill a daily reminder of their connection to your organization, be it a school, a cheering squad, a church group, or a sports team.

When people recognize their connection to your group, they are much more likely to help.