We think that there are three primary reasons why coffee is a great fundraising product.
1. Everyone Drinks Coffee. Well, nearly everyone. Especially the people who end up spending money on fundraising products - the PARENTS! Sell to the real customer - the parents and show them that you care about their needs.
2. It's In The Budget. I buy coffee every couple weeks. I don't miss my daily pot. So, if a fundraiser comes to my door with coffee and a good cause, I am more likely to buy it than candy or a tub of cookie dough (there goes my new year's diet).
3. Great Coffee = Repeat Customers. How often do you have fundraisers where the customers request the solicitors to return? Our gourmet Costa Rican coffee is so good that the fundraiser has become a regular offering of many organizations - and their customers are happy.
Tuesday, February 5, 2008
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