Thursday, February 21, 2008

Trader Joe's Loves Tarrazu Coffee!

Need evidence of the great taste of Costa Rican Tarrazu Coffee? The upscale grocery store Trader Joe's is singing the praises of the fine Costa Rican coffee in their quarterly newsletter the Fearless Flyer. About Tarrazu Coffee they say:

"The microclimates of Costa Rica are well known for contributing unique flavors to their coffee bean crops... Coffee beans grown at higher elevation, such as these, are known for their flavor complexities. And this coffee is no exception. This medium dark roast coffee yields a bright, well-balanced cup with a smooth finish."


What they don't mention are the chocolatey undertones of the coffee and the faint sweetness. These are most prominent in the highest grade bean, Tarrazu #1, that we purchase special directly from the local cooperative of which we are a member. Most Tarrazu in the US is sold as a blend of some #1 and the lower grade, less expensive grades. We stick with the #1 and the fundraisers hear the benefits as people ask "When are you going to sell coffee again?"

High class supermarkets are starting to pick up on the high quality of Tarrazu Coffee. Your organization can reap the benefits of this fine product as well.

0 comments: