Coffee & Girl Scout Cookies - What a Treat!

I love girl scout cookies. I was walking out of the supermarket this weekend and saw a couple girl scouts at a table stacked with delicious cookies.

"Would you like some girl scout cookies?"

I wanted to say "5 boxes of Thin Mints to last me through the week - but no more!" But, I held my ground, smiled, and saved myself some grief on the scale.

The thing that almost had me running back, though, was that the cookies are a real treat. I love to get them and since they are only available sporadically it adds to the appeal (and perhaps to the tendency of people to hoard boxes).

That made me think about the ability to increase the appeal of gourmet coffee, or any product that you might be selling, by positioning it as a treat. It works for cookie dough, kettle corn, and, of course, Girl Scout Cookies. I think it could also work very well for Gourmet Costa Rican coffee!

You can offer customers a real TREAT - the rich taste of one of the world's finest coffees - Tarrazu. Most Tarrazu beans are used in blends of other coffees to cover the taste of low quality beans. But with our beans you can have the full taste that is so rare.

Another treat? Coffee Flower Honey! See them both at www.CAFECOSA.com!